Your Employer Branding Strategy

Hiring

Aug 17

Face it, we’re all checking each other out.

Just as hiring managers check the social media accounts of potential hires before they extend an offer, those seeking jobs are quick to check out the online presence of a company under consideration.

That’s why so many of the companies we work with at The Source and Recruit Company proactively market their worth as employers online. Here are a few ways that proactive companies shine their company culture in the best possible light to attract top talent:

⚡️ Highlighting new projects, products, events, and community service days

⚡️ Posting videos of employees describing what they enjoy most about work

⚡️ Optimizing your employer pages on job boards to convey a professional image

⚡️ Finding brand ambassadors within your organization to help spread the word online

With all your posting and all your online content, keep in mind that your branding does double duty; you’re not just selling a product or service, you’re selling a career opportunity at a great place to work.

employer branding

Matthew Burzon, SHRM-SCP

As the Founder and President of 𝗧𝗵𝗲 𝗦𝗼𝘂𝗿𝗰𝗲 𝗮𝗻𝗱 𝗥𝗲𝗰𝗿𝘂𝗶𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝘆, my mission is to transform the recruitment process for businesses seeking exceptional talent.

𝗧𝗵𝗲 𝗦𝗼𝘂𝗿𝗰𝗲 𝗮𝗻𝗱 𝗥𝗲𝗰𝗿𝘂𝗶𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝘆™ is a B2B and B2C e-commerce platform offering on-demand recruitment and placement solutions and is the parent company to 𝙃𝙖𝙧𝙧𝙞𝙚𝙧 𝙁𝙞𝙣𝙖𝙣𝙘𝙞𝙖𝙡 𝙍𝙚𝙘𝙧𝙪𝙞𝙩𝙢𝙚𝙣𝙩, 𝙎𝙥𝙖𝙧𝙧𝙤𝙬 𝙃𝙚𝙖𝙡𝙩𝙝𝙘𝙖𝙧𝙚 𝙍𝙚𝙘𝙧𝙪𝙞𝙩𝙢𝙚𝙣𝙩, 𝙆𝙚𝙨𝙩𝙧𝙚𝙡 𝘾𝙤𝙣𝙨𝙩𝙧𝙪𝙘𝙩𝙞𝙤𝙣 𝙍𝙚𝙘𝙧𝙪𝙞𝙩𝙢𝙚𝙣𝙩, 𝙃𝙖𝙧𝙧𝙞𝙚𝙧 𝙁𝙞𝙣𝙖𝙣𝙘𝙞𝙖𝙡 𝙍𝙚𝙘𝙧𝙪𝙞𝙩𝙢𝙚𝙣𝙩, 𝙖𝙣𝙙 𝙁𝙖𝙡𝙘𝙤𝙣 𝙃𝙤𝙨𝙥𝙞𝙩𝙖𝙡𝙞𝙩𝙮 𝙍𝙚𝙘𝙧𝙪𝙞𝙩𝙢𝙚𝙣𝙩. Source and Recruit is also the Founding Sponsor of 𝙏𝙝𝙚 𝙎𝙤𝙪𝙧𝙘𝙚 𝙖𝙣𝙙 𝙍𝙚𝙘𝙧𝙪𝙞𝙩 𝙁𝙤𝙧𝙪𝙢, a free community platform created to promote and support the professional development of recruiting professionals throughout the US and beyond.

Our team utilizes AI-driven strategies and in-depth market analysis to deliver bespoke recruitment solutions, ensuring a seamless fit between candidates and company culture. We've cultivated a robust multi-brand e-commerce platform that connects organizations with top-tier professionals and supports informed hiring decision making.

Our approach to talent acquisition is rooted in modern recruitment techniques and a deep understanding of diverse sourcing, candidate engagement, and AI-driven personalized recruitment email marketing. We are truly a prototypical 21st century artificial intelligence-empowered recruitment agency enabling businesses to overcome the hiring challenges of today's competitive landscape.

https://www.linkedin.com/in/matthewburzon/

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