How To Know If Your Employer Brand Is Working

How do you know if your efforts to boost your employer brand are working?

Here are a few good indicators:

• Employees are referring peers to your company
• The quality of job candidates is high, as is your rate of offer acceptance
• Sites like Glassdoor show positive candidate experience ratings

As another indicator, Glassdoor says that the average applicant-to-interview ratio is 12%, so if yours is higher than that, you’re probably attracting a high caliber of candidates. 

Optimizing your employer brand takes effort. Many companies take the time to create a career-focused website within their larger, customer-facing site. 

A Jobvite recruiting benchmark report two years ago proved that a career website was twice as effective as a job board to recruit quality candidates and new hires. 

As a Business Owner in the world of recruiting, I know for a fact that job seekers pay attention to how you woo them online. They look to your website and social media presence to give them a sense of what kind of company you are.

Ultimately, they’re looking for a company whose values and cultural preferences resemble their own.