Just as marketing staff ensure a consistent branding strategy to attract customers, hiring managers need an employer branding strategy to engage potential hires.

Every company gets the importance of marketing the brand. But a lot of leaders forget to market the company as a great place to work, and that’s a mistake. Take the time to create quality marketing content around your hiring initiatives, and you’ll benefit from a higher degree of hiring success.

A good read on the @Glassdoor blog for HR on why employer brand efforts are critical to increasing the caliber of your job candidates, and your success in converting them to permanent employees.

Over on Glassdoor, 93% of employee reviews are about company culture. It’s a critically important metric in your hiring efforts. So if you want to hire the best, start by cultivating a better company narrative around what your people say about your company culture.

One major shift that’s happened over the last year in hiring — more and more people are looking for jobs without leaving the home. So: ✴️ Be mindful of social media. ✴️ Get going on that blog. ✴️ Share employee stories.