You Can’t Skimp On Employer Marketing Even If You Work With A Recruiter
Every company gets the importance of marketing the brand and products. But a lot of leaders forget to market the company as a great place to work, and that’s a mistake.
Positioning your company as a great place to work enables you to recruit the best and brightest. Even if you’re working with a recruiter who is effectively sourcing candidates for you, it’s still up to you to sell the company as an employer.
The Source and Recruit team will find optimal candidates for your company. But those job seekers are also trying to find the best place to work. Not matter how many conversations we have with them, they’re probably going to do their own research into your company as an employer.
They’re going to ask around and find out what it’s like working for you. They’re going to check Indeed. They’re going to poke around your website.
They’re going to be just as picky as you are, in other words.
Take the time to create quality marketing content around your hiring initiatives, and you’ll benefit from a higher degree of hiring success.
