How To Up Your Game With Employer Branding In The Time Of Remote And Hybrid Work
One major shift that’s happened over the last year in hiring — more and more people are looking for jobs without leaving the home.
That means spending a lot of time online sussing out a potential employer and role, sometimes before even applying for a job. In our recruiting work at The Source and Recruit Company, candidates often come to us with an impression of a company they’ve already gotten online.
This is why so many companies build out portions of their websites devoted to hiring, but there’s more you can do.
✴️ Be mindful of social media. This is one of the first places the job-curious go to get a line on your company vibe.
✴️ Get going on that blog. Curious job seekers will check out your blog to gauge your company’s voice and culture. They want to know what kind of bright minds you already employ, and what sort of projects might pique their interest.
✴️ Share employee stories on platforms such as LinkedIn and Glassdoor. One Glassdoor poll showed that over half of candidates consider employee reviews and ratings to be a decisive factor in their job search.
Employer branding has become more important than ever, because candidates are judging you by your online presence.
