The Recruiter You Choose Is A Reflection On Your Brand

As a recruiter for 8+ years, I’ve interfaced with my share of pros and my share of hacks. 

It goes without saying that any external partner you work with is going to reflect on your brand in some way.

But when it comes to choosing a recruiter, it’s particularly important to keep in mind that this professional may be the first person a potential candidate meets “from your company.” 

When you vet a recruiter, there are a few key areas you want to explore:

☑️ How will they learn about your company, the roles you want to hire for and the reporting structures? Are they more interested in advertising positions via their firm or your brand? Choose someone who adds value to your employer branding and takes the time to get to know the details. 

☑️  Do they use an ATS or CRM for contacting candidates and relaying information back and forth? How well do they seem to communicate? Who owns the sourcing and research data from the recruitment process?

☑️ What’s the recruiter’s process for following up with candidates? Choose someone who is confident about following up quickly with all candidates, not just the one you choose.

☑️ How do they help with candidate selection? Do they leave it to the hiring manager or offer pre-hire assessments to evaluate job fit? Are the assessment and reference check tools offered reliable and valid in predicting on-the-job success?

☑️ Does the contractual agreement motivate the recruiter to focus on making any placement, or the right placement?

The value a recruiter brings to your brand cannot be understated—if you choose the right recruiter. 

Matthew Burzon, SHRM-SCP

As the Founder and President of 𝗧𝗵𝗲 𝗦𝗼𝘂𝗿𝗰𝗲 𝗮𝗻𝗱 𝗥𝗲𝗰𝗿𝘂𝗶𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝘆, my mission is to transform the recruitment process for businesses seeking exceptional talent.

𝗧𝗵𝗲 𝗦𝗼𝘂𝗿𝗰𝗲 𝗮𝗻𝗱 𝗥𝗲𝗰𝗿𝘂𝗶𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝘆™ is a B2B and B2C e-commerce platform offering on-demand recruitment and placement solutions and is the parent company to 𝙃𝙖𝙧𝙧𝙞𝙚𝙧 𝙁𝙞𝙣𝙖𝙣𝙘𝙞𝙖𝙡 𝙍𝙚𝙘𝙧𝙪𝙞𝙩𝙢𝙚𝙣𝙩, 𝙎𝙥𝙖𝙧𝙧𝙤𝙬 𝙃𝙚𝙖𝙡𝙩𝙝𝙘𝙖𝙧𝙚 𝙍𝙚𝙘𝙧𝙪𝙞𝙩𝙢𝙚𝙣𝙩, 𝙆𝙚𝙨𝙩𝙧𝙚𝙡 𝘾𝙤𝙣𝙨𝙩𝙧𝙪𝙘𝙩𝙞𝙤𝙣 𝙍𝙚𝙘𝙧𝙪𝙞𝙩𝙢𝙚𝙣𝙩, 𝙃𝙖𝙧𝙧𝙞𝙚𝙧 𝙁𝙞𝙣𝙖𝙣𝙘𝙞𝙖𝙡 𝙍𝙚𝙘𝙧𝙪𝙞𝙩𝙢𝙚𝙣𝙩, 𝙖𝙣𝙙 𝙁𝙖𝙡𝙘𝙤𝙣 𝙃𝙤𝙨𝙥𝙞𝙩𝙖𝙡𝙞𝙩𝙮 𝙍𝙚𝙘𝙧𝙪𝙞𝙩𝙢𝙚𝙣𝙩. Source and Recruit is also the Founding Sponsor of 𝙏𝙝𝙚 𝙎𝙤𝙪𝙧𝙘𝙚 𝙖𝙣𝙙 𝙍𝙚𝙘𝙧𝙪𝙞𝙩 𝙁𝙤𝙧𝙪𝙢, a free community platform created to promote and support the professional development of recruiting professionals throughout the US and beyond.


Our team utilizes AI-driven strategies and in-depth market analysis to deliver bespoke recruitment solutions, ensuring a seamless fit between candidates and company culture. We've cultivated a robust multi-brand e-commerce platform that connects organizations with top-tier professionals and supports informed hiring decision making.

Our approach to talent acquisition is rooted in modern recruitment techniques and a deep understanding of diverse sourcing, candidate engagement, and AI-driven personalized recruitment email marketing. We are truly a prototypical 21st century artificial intelligence-empowered recruitment agency enabling businesses to overcome the hiring challenges of today's competitive landscape.

https://www.linkedin.com/in/matthewburzon/
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