Every company gets the importance of marketing the brand. But a lot of leaders forget to market the company as a great place to work, and that’s a mistake. Take the time to create quality marketing content around your hiring initiatives, and you’ll benefit from a higher degree of hiring success.

A recruiter can be your best ally in hiring. To make the most of the relationship, be prepared going into your first conversation or two. The relationship you have with a recruiter is somewhat customizable, so don’t be afraid to be vocal about your expectations and needs.

It’s a good idea to communicate your greater hiring process to candidates in advance. When working with a recruiter, it’s also smart to make sure the recruiter is very clear on your typical hiring process so they, in turn, can communicate it to candidates.