How to Optimize Your Job Listings

Just as job applicants are on the hook to present flawless resumes if they want to be considered for the role, companies hoping to hire must put their best look forward as well.

For instance, could your job postings use a spruce-up?

When job seekers skim a job ad, they look for a few things:

·       Job titles and other keywords in line with their experience and knowledge — so if you’re using creative, made-up terms, you might be alienating an entire swath of people

·       Tangible information about the job, including the salary range they might expect and whether remote work is part of the equation

·       Descriptions that impart the general style and culture of a company, so they can get an initial feel for fit — if your company is buttoned-up, use more conservative language; if it’s laid back, your job description should reflect this

One valuable way you can use a recruiter like those of us at The Source and Recruit Company is to help hone and finesse the way you’re writing job posts in your hiring efforts since they’re not just a copy and paste of your job description. After all, in a competitive hiring market like we’re currently in, any little advantage counts.

Take a look at another recent blog post that combines this first step on improved job postings with employer branding for recruitment purposes.