Spruce Up Your Professional Presence Online

Suddenly experiencing a lot of downtime?

This is a great time to spruce up your virtual professional presence. It’s a step you can take right now to influence the future of your professional career.

I’ve been focused on all things talent for the last 6+ years, and have seen online presence become more and more central to professional reputation. Here’s where I’d begin:

LinkedIn. When was the last time you updated not just your professional experience but your profile picture and banner, the skills you list and the recommendations you’ve collected?

Next, go through all your social media profiles and create a bio pitch that sells. Humor is great — but not at the expense of clarity. Spell out who you are and what you do.

Now, type your name into Google and see what comes up. This is the view a potential employer is going to get of you when they Google you. And they will Google you. Anything you can clean up?

If you’re in a position to create content that shows off your expertise, this may also be a good time to post your thought leadership on LinkedIn, Medium, or your own blog.

In this new highly virtual world we’re living in, online presence is more important than ever before. Take charge of yours.