How To Use Keywords in a LinkedIn Profile
Here you are on LinkedIn, actively looking for a new role.
But are you using keywords the right way?
Recruiters like myself and the others here at The Source and Recruit Company often search for candidates in their network by specific clues:
Headline — This is your chance to shine. Go beyond your basic job title and use specific keywords related to your search. Think about things you want, such as type of company (“non-profit”), industry (“healthcare”), and line of business (“customer service”).
Position titles — Make them specific, like “VP of Sales,” not quirky and creative, like, “Sales Ninja.”
Location — You might be located in one city, but if you’re interested in working in another—or open to working remotely—make that explicit in your profile.
Skills — Recruiters and hiring managers often search for candidates with very specific skills, such as software experience or certifications. Make sure to include this information in the “skills” section of your profile.
Use the right keywords and people are more apt to find you—and hire you.
Quite a few job seekers are using Enhancv to strengthen their resumes, and are then using the copy and updates to refresh their LinkedIn Profiles. This could be a great strategy to use if you have writer’s block or are the type that cringes when thinking about polishing up your resume.
